SHANGHAI, March 8, 2021 / PRNewswire / – USHOPAL, a New Leading Luxury Beauty and Retail Group in China, announced the completion of a $ 100 million round table, bringing its investment pool to $ 200 million, aimed at supporting the rapid growth of the brands in the USHOPAL portfolio by China and Asia Pacific. The main investor in this round is FountainVest Partners, a leading private equity firm specializing in investing in global brands, which recently acquired the parent company of ARC’TERYX, Amer Sports. Co-investors include Cathay Capital, Zhongyuan Capital, Hengxu Capital and Dazhong Zhongsong Fund.
Founded in 2017, USHOPAL is uniquely positioned to focus on niche global luxury beauty brands meeting the highest standards, but with limited brand awareness in China. Its portfolio mainly covers brands sold exclusively through high-end outlets such as Harrods from the UK, Le Bon Marché from France, Neiman marcus from the United States, etc.
With a gross value of goods (GMV) in 2020 exceeding $ 200 million, USHOPAL transformed a portfolio of luxury niche brands into major new luxury beauty players in China, such as Natura Bisse, Juliet a a Gun, Chantecaille, and more.
USHOPAL provides unique omni-branding and growth capabilities for portfolio brands with a fleet of over 2,500 luxury influencers, in-house content studio, branding team, omnichannel growth team, retail Tmall, a global logistics and Bonnie & Clyde (BC) – a chain of branded stores and multi-brand experience centers.
In 2019, to better align long-term growth objectives with the brands that USHOPAL distributes for China and Asia Pacific, USHOPAL has built up a large reserve of capital in order to be able to co-invest for brand awareness, and even more, to provide much more flexible operations supported by equity investments. A recent example includes the leading niche fragrance brand, Juliette Has A Gun, which USHOPAL has invested in equity globally, and has built brand awareness and rapidly expanded into China.
In addition to purchases USHOPALS compelling brand portfolio online, customers could also experience it in its luxury multi-brand beauty center chain – Bonnie & Clyde. Bonnie & Clyde has built its presence as a sales leader in luxury beauty products channel to top locations including Jing An Kerry Center, HKRI Taikoo Hui, Plaza 66 and K11 at Shanghai. All BC locations boast an average transaction value exceeding 5,000 RMB (about 770 USD), customers often spending more 10,000 RMB (about 1500 USD) per ticket. Ordering five brand centers in Shanghai, USHOPAL plans to expand Bonnie & Clyde to more metropolitan areas such as Beijing and Chengdu and reach 11 destinations by the end of 2021.
Unlike other beauty chains that focus on mass traffic, discounts, and unauthorized sample sales and therefore cannot access top locations, Bonnie & Clyde is fully licensed by brands with areas entirely dedicated to the brand and meeting spaces for key opinion leaders. (KOL).
Bonnie & Clyde also offers customers the unique opportunity to experience cross-border, cruelty-free products in all of their locations. Consumers can then buy the products they like online. Bonnie & Clyde is also the only beauty destination with an infrastructure that will deliver all products within 4 hours to customers with full customs clearance.
Lu Guo, Founder and CEO of USHOPAL, said, “With this funding round, USHOPAL, already flexible in terms of liquidity, will be even better equipped to invest in its portfolio and the Bonnie & Clyde experience centers. The USHOPAL management team has many years of experience. in brand building and creation uniquely positioned to merge storytelling and craftsmanship to create niche luxury beauty brands superbly differentiated into category leaders in China. We will continue to co-invest and strengthen the USHOPAL brand matrix to become a bold and globally respected retail group. “
the USHOPAL The Brand Acceleration Group is partnering and investing in the next generation of luxury beauty and wellness brands. We are looking for passionate innovators and leadership teams looking to develop leading brands in their category. We provide the operational resources and capital necessary to take brands to the next level.