A new report from People Analytics and a consulting firm, Actual Experience, has revealed that organizations are increasingly concerned about the impact of digital inequalities on employees, as hybrid work appears to be the new normal.

This new working model is raising concerns in several sectors; 67% of C-Suite representatives say they fear that these new working methods introduce inequalities in the way people access and use digital tools.

With the hybrid model largely untested by many, the “new normal” is expected to lead to a host of HR headaches as employee disconnection becomes a critical issue for the business. With over 70% of companies planning to move to a hybrid workplace, the report, titled Reconfigured, reveals that many are clearly unprepared for change.

The study, which surveyed more than 300 senior executives, found that nearly a quarter (24%) admit they were “not very” or “not at all” effective at understanding employee digital demands. . In fact, less than one in five (18%) think they are “very effective” at doing so.

Likewise, only 19% said they were “very good” at understanding the link between digital tools and employee well-being. Again, 24% said they were “not very” or “not at all” effective in this area.

Significant gaps in understanding and coordination among business leaders need to be addressed imminently to ensure the right recommendations and procedures are in place.

Dave Page, CEO of Actual Experience, comments on the report’s findings and the shift in influence towards the Chief HR Officer (CHRO) and People Leaders: “These findings reveal worrying signs in terms of companies’ readiness for implementation. long-term work of. With an ongoing shift towards hybrid work now upon us, companies must act quickly to limit the potential damage caused by digital inequalities among the workforce. The role of HRD has grown in importance for several years, but the pandemic has firmly propelled him to the fore. It will inevitably be up to those in this role to help companies overcome these challenges ahead.

“The transition to new ways of working is the biggest management challenge companies have faced in decades, and the challenge and the opportunity are too great for one business owner. In our survey, 65% of our respondents say that there is not a single leader who owns the future workplace in their organization, because the subject is too broad. There is a new topology in leadership teams, and they need to collaborate and connect in different ways than before. The ownership of who does what in this model is still uncertain, but it seems clear that the HRD is at the center and should appropriate new ways of working.

The report revealed a clear shift towards a better employee experience as a key driver of the C-Suite. More than one in three business leaders (36%) say that a key benefit of the future workplace will be a better alignment between employee and customer experience. However, this will depend on a better understanding of employee needs, both numerically and personally – 29% of those surveyed say this is one of the biggest challenges facing management.

Page added, “While working remotely has posed many challenges for businesses and employees, the road to the hybrid is shaping up to be even trickier. Companies need to understand how and why inequalities appear in different working models and the use of digital tools.

“This should be key to their company’s agenda and be an important part of not only their due diligence and compliance, but also of their overall value proposition for employees. Companies need to put more emphasis on the “social” in ESG for their employees, but also for investor relations – if they don’t, they will come under scrutiny. However, get it right, and businesses can benefit from a stronger focus and better alignment between customer and employee experience, with real tangible benefits to be gained. “


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